OUTLIVE STUDIO: THE BRIEF

Fill this in, save it, and email it to hello@outlive.studio.
We reply within 24 hours. Questions marked * are the ones we need most;
everything else helps. Write as much or as little as you like.
Prefer to fill it in online? https://outlive.studio/brief

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1. YOU AND YOUR COMPANY
The basics, so we know who we're designing for.
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Your name *
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Email *
(Our first reply comes here. We never share it.)
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Company name or website
(If the name isn't final, say so. We can design around a working name.)
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What does your company do, in one sentence? *
(Say it the way you'd explain it to a friend, not in pitch-deck words.)
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Stage
Options: Idea / Pre-seed / Seed / Series A+ / Bootstrapped / Established business
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Package
(Not sure? Pick “Not sure yet” and we'll suggest one.)
Options: Seed · Logo Sprint / Scale · Professional / Legacy · The Definitive / Design Subscription / Not sure yet
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2. CUSTOMERS AND COMPETITORS
A brand is judged by the people you sell to, next to the companies they compare you with.
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Who is your ideal customer? *
(Be specific: their role, the kind of company, what they care about. “Everyone” makes for a forgettable brand.)
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Name three competitors. What do you like or dislike about how they look?
(Links help. This is how we make sure you don't end up looking like them.)
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Three brands from any industry whose look you admire
(They don't need to be in your space. Tell us what you like about each, if you can.)
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3. PERSONALITY
How the brand should feel, and how it should never feel.
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Three words for how people should feel about your brand *
(Feelings, not features: “calm” rather than “fast booking”.)
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Three words you never want your brand associated with
(Just as useful as the first three. It rules out whole directions.)
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Anything existing we should keep?
(A logo, colors or the name itself. Tell us what's fixed and what's open to change.)
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Where will the brand appear most?
(Pick all that apply. It decides what we test the logo on.)
Options: App / Website / Pitch deck / Social / Physical product / Print
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4. TIMING AND ANYTHING ELSE
Last step. Anything that helps us plan.
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Is there a date we should know about?
(A launch, Demo Day or first pitch. We'll tell you straight away if it's tight.)
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Where should we talk during the project?
(We usually set up a shared Slack channel. Telegram works just as well.)
Options: Slack / Telegram
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How did you hear about us?
Options: X (Twitter) / LinkedIn / Google or another search engine / An AI assistant / A friend or another founder / The shop / Somewhere else
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Anything else we should know?
(Constraints, worries, a sketch you made on a napkin. Links are fine.)
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Thank you. Send it to hello@outlive.studio.