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Brief

Fill in the brief. Work starts within 24h of payment.

This is where every project starts. Four steps, about fifteen minutes. Answer in your own words; the more you tell us, the better the first concepts. Only the starred questions are required.

See all the questions firstDownload as a text file

01You and your companyThe basics, so we know who we're designing for.
Our first reply comes here. We never share it.
If the name isn't final, say so. We can design around a working name.
Say it the way you'd explain it to a friend, not in pitch-deck words.
Not sure? Pick “Not sure yet” and we'll suggest one.
02Customers and competitorsA brand is judged by the people you sell to, next to the companies they compare you with.
Be specific: their role, the kind of company, what they care about. “Everyone” makes for a forgettable brand.
Links help. This is how we make sure you don't end up looking like them.
They don't need to be in your space. Tell us what you like about each, if you can.
03PersonalityHow the brand should feel, and how it should never feel.
Feelings, not features: “calm” rather than “fast booking”.
Just as useful as the first three. It rules out whole directions.
A logo, colors or the name itself. Tell us what's fixed and what's open to change.
Where will the brand appear most?Pick all that apply. It decides what we test the logo on.
04Timing and anything elseLast step. Anything that helps us plan.
A launch, Demo Day or first pitch. We'll tell you straight away if it's tight.
We usually set up a shared Slack channel. Telegram works just as well.
Constraints, worries, a sketch you made on a napkin. Links are fine.

No spam. Just a reply within 24 hours. Privacy

All questions

What we'll ask. Read it first, answer when ready.

Download as a text fileFill it in here

01You and your company

  • Your name *

  • Email *

    Our first reply comes here. We never share it.

  • Company name or website

    If the name isn't final, say so. We can design around a working name.

  • What does your company do, in one sentence? *

    Say it the way you'd explain it to a friend, not in pitch-deck words.

  • Stage

  • Package

    Not sure? Pick “Not sure yet” and we'll suggest one.

02Customers and competitors

  • Who is your ideal customer? *

    Be specific: their role, the kind of company, what they care about. “Everyone” makes for a forgettable brand.

  • Name three competitors. What do you like or dislike about how they look?

    Links help. This is how we make sure you don't end up looking like them.

  • Three brands from any industry whose look you admire

    They don't need to be in your space. Tell us what you like about each, if you can.

03Personality

  • Three words for how people should feel about your brand *

    Feelings, not features: “calm” rather than “fast booking”.

  • Three words you never want your brand associated with

    Just as useful as the first three. It rules out whole directions.

  • Anything existing we should keep?

    A logo, colors or the name itself. Tell us what's fixed and what's open to change.

  • Where will the brand appear most?

    Pick all that apply. It decides what we test the logo on.

    App · Website · Pitch deck · Social · Physical product · Print

04Timing and anything else

  • Is there a date we should know about?

    A launch, Demo Day or first pitch. We'll tell you straight away if it's tight.

  • Where should we talk during the project?

    We usually set up a shared Slack channel. Telegram works just as well.

  • How did you hear about us?

  • Anything else we should know?

    Constraints, worries, a sketch you made on a napkin. Links are fine.

Filled it in offline? Email it to hello@outlive.studio and we'll reply within 24 hours.